Often, member organizations are overwhelmed when considering forming a campaigning policy and the responsibilities they will have when allowing candidates to “electioneer.” But there are many benefits when you allow your candidates to campaign.
Typically, when organizations look to add campaigning to their election process, the primary purpose is to spread the word in an effort to get out the vote, but there are other benefits too, including:
Increasing overall election participation
When candidates are actively campaigning, they make your members aware that the election is truly a contest in which they should participate. More information on the election including candidate information and their platforms can inspire members to cast their ballots.
Increasing awareness of the election
Of course your organization gets the word out to members about upcoming elections. Allowing engaged candidates to campaign amplifies that message and prompts members to get involved.
Capturing the energy of the candidates
When members see messages about an upcoming election from the candidates themselves — the people most invested in the election – it often gets their attention and gets them involved enough to vote.
Over the past 25 years, we’ve held thousands of elections for member organizations across the country. One of the trends we see is when organizations allow candidates to campaign during elections, it helps encourage voter response.
But, as is the case with every change to an elections process, each organization should weigh the challenges and benefits before committing to it.
For more information on how to integrate campaigning into your member organization elections, download our FREE e-book 8 Tips for Successful Campaigning Policies.