It’s official – the majority of people in the U.S. now access the Internet through a mobile device. Mobile devices now account for 55 percent of the country’s Internet use, as of January 2014.* That’s an astonishing increase of 12 percent in just one year.
Mobile is here to stay and if your members can’t access your online election while they’re on the go, you’re missing out on a lot of votes and opportunities to connect.
When partnering with a third-party vendor to design your online election site, here’s what to look for to make sure your members can engage:
- A specific, secure online voting app or (more commonly) a mobile-friendly, responsive website that detects and reacts appropriately to the device accessing it.
- A layout that can be easily read and sized to a smaller screen. If members have to keep scrolling, adjusting and scrolling, voters may never even make it to the section where they need to take action.
- Easily accessible and obvious calls to action. Tell people exactly what you need them to do, then give them an easy way to do it. A big button that reads “SUBMIT BALLOT” is a good example.
- Larger font size so your message can be read on a small screen and large, touch-friendly buttons to take the frustration out of clicking and taking action.
- Simple design. Images can take ages to load and may appear out of proportion to the text on a device screen, so they should be kept to a minimum. Lean towards minimalist, classic design and imagery.
What does your organization gain from a mobile voting? Better connected members, increased election participation and the ability to allow members to vote anywhere, any time it’s convenient for them.
If your organization offers on-the-go voting, let us know in the comments below.
(*According to data from comScore)