Generational differences are evident in all sectors of society, but member organizations, in particular, can struggle with how to best recruit, communicate and engage members with across the generations.
In this series of four eBooks, we examine the generations most active in member organizations today as well as provide tips on how to get each generation actively involved, especially when it comes to the vital task of casting their ballots in your important elections.
Read Generational Voting: Generation X to learn about :
- The importance of immediate follow-up and consistent contact
- Using computers as a communication tool with Gen X
- Successful social media strategies