Success Story: ASHRAE

“From the moment we partnered with SBS I said to myself, ‘They get it.’” ~ Ashley Pruett, Manager of Membership and Customer Service, ASHRAE

Founded in 1894, the American Society of Heating, Refrigerating, and Air-Conditioning Engineers (ASHRAE) is dedicated to advancing heating, ventilation, air conditioning, and refrigeration to serve humanity and promote a sustainable world.


With more than 52,000 members in over 130 countries, our election has become a time-consuming and costly process. In our industry, members have become sensitive to sustainable resource options and demand a smooth, efficient election process that isn’t going to take up their time. While I was using another well-known election company for some voting services, I was in search of a partner that could provide the whole package: manage our election from inception to results, simplify the ballot for our busy members and save us money in the process.

SBS Solution:

Since our switch to SBS, my trepidation with our annual vote has become nonexistent. From the moment we partnered with SBS I said to myself, “They get it.” SBS planned with a consultative approach and prioritized my goals and objectives. Next, SBS followed-up by assigning me a dedicated team that handled set up, design and execution of the online site, paper ballot, and proxy vote.

Every aspect was examined and optimized:

  • Our online voting procedure was streamlined with an easier log-in process.
  • The look and feel of the election web site was improved so our members received a more user-friendly online voting experience.
  • SBS audited the election from top to bottom ensuring that voting met ASHRAE’s bylaws.

The result: I am no longer overwhelmed by smaller tasks and a long list of “To Do” items associated with our election. Our board members and senior staff leadership are happy that I am able to focus on the management of our membership and customer service team, communications to members, training and retention. For the first time in a long time, I no longer dread our upcoming election because SBS has made it such an easy process.