Engagement Metrics

Screenshot of an election dashboard showing a bar graph of daily participation and a table of detailed voting statistics for a Director Election.

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Last Updated on February 18, 2026 by Hannah Seeley

Engagement metrics refer to a set of numbers that organizations track to evaluate how well members interact with voting communications and campaigns. Common metrics include email open rates, click-through rates, page views on voter education materials, SMS delivery confirmations, and participation rates. These metrics help organizations assess which communication strategies resonate most with their members.