Election Analytics

Empower Your Organization With Data

Elections are valuable for making big decisions within your organization, but they can also help you understand your members. With election results analysis, your administrators can uncover patterns in voting behaviors and participation. This data empowers your organization to improve future elections and encourage greater participation in the next major decisions.

Our analytics solution allows you to:

• Visualize geographic hotspots: Use voter analytics to uncover voting locations with the highest number of participants. Our solution uses IP addresses to identify these hotspots, and your organization can use this location data to modify your approach to your next election. For example, a hotspot in one location may benefit from an in-person election. Moreover, hotspots can be instrumental in fine-tuning your Get Out the Vote (GOTV) campaigns. You can strategically promote election information more heavily in areas with high voter activity to maximize participation, or target areas with lower engagement to boost turnout.
• Quantify voter participation methods: Our combined elections allow your organization to use various types of voting methods, such as mobile, online and in person. Use  analytics to gauge which methods your members utilized the most, enabling you to tailor your approach to match their preferences. Catering to the preferred voting methods will foster even greater engagement in your next election.
• Identify the most popular devices, browsers and operating systems: Discover your members' preferred browsers and voting devices to further understand voting choices.

While this data gives your organization the insight it needs for upcoming elections, Survey & Ballot Systems (SBS) ensures it stays secure. With 24/7 monitoring, ongoing vulnerability assessments, TLS industry-leading encryption and many other security practices, we protect your data throughout your election.

The Hidden Value in Your Voting Data…Election Analytics

Elections provide a unique snapshot of your membership that gives you detailed information beyond whether or not members voted. To get that information, you need to take a deep dive into the details of your election data and to do that, you need advanced analytical reporting. Digging deeper into the data allows you to utilize the election as a way to gather valuable metrics that can help steer strategy for your organization.

Analyzing your election data more thoroughly can tell you:

• Which devices, operating systems and browsers your members are using to access the election and vote. Having this information is vital for making future election strategy plans. It’s also appreciated by your IT and management leaders.

• Where your strongest voting locations are. With a listing of top IP addresses, you’ll know your organization’s top voting spots by geography which will allow you to geo-target ‘get out the vote’ efforts in the future. An IP address registry also allows you to recognize any rare instances of suspicious activity.

• What advanced voting features your members are utilizing. Single sign-on, phone, QR codes, Outlook calendar reminders and other advanced participation tactics are great, but further understanding which of these features they are using, what prompts members to vote and how they’re voting is better.

Advanced election analytics reporting is similar to a census report – you can further understand active member demographics, how they’re interacting, when and why they’re doing it. This information is incredibly useful for planning future elections as well as high-level strategic planning.