Successful Candidate Statements in Seven Easy Steps

Elections need candidates and candidates need voters. That means candidates need to compose effective statements that introduce themselves and set their positions on the issues affecting your organization. Good candidate statements educate and inform members, so it’s important your candidates’ statements are a success. Here are seven easy steps you can use to educate your candidates on writing successful biography statements:

Step one: Have your candidate tell voters who they are
A candidate should briefly tell his/her story – briefly is the keyword. Have him/her include what brought them to this point in their lives. The more candidates can tie their story into the position they’re seeking, the more relevant that story will be to voters.

Step two: Why they are the right person for the job
Now that voters have a sense of who your candidate is, have him/her spell out why they’re the right person for the job/office. What have they done that qualifies them and should earn votes? Have candidates describe this succinctly and confidently.

Step three: Tell voters what’s in it for them
Voters know who your candidates are, they know why they should consider voting for them, but what’s in it for them? What do your candidates’ accomplishments actually mean to voters? Candidates should share the impact of their work on the organization, community, etc., and really get voters invested in the idea of them in the position/office they’re seeking.

Step four: Call for backup
It’s one thing for candidates to tell voters about themselves and their accomplishments, but voters aren’t just going to take one person’s word for it. Candidates should include any endorsements they’ve garnered, organizations they’re part of, awards they’ve won and testimonials from reputable sources in the organization or community.

Step five: Know the audience
It’s crucial for candidates to know who their voters are. If the position a candidate seeks requires them to use highly technical jargon or “inside baseball” terms, will voters understand your candidate’s statement? If not, he/she should work on explaining to voters as plainly as possible who they are as a candidate and why voters should consider them.

Step six: Look to the future
Voters want candidates with a vision, so have your candidates lay out goals and plans for the future of the positions and organization. They should then provide a brief outline of how they and voters will get there together.

Step seven: Cross the T’s, Dot the I’s
Go over your candidate statements with a fine tooth comb and make sure it’s well organized, grammatically correct and free of spelling errors. Then enlist two additional people to do the same so nothing gets missed.

Well thought out candidate statements are highly effective at informing members and inspiring them to vote. When you follow the above steps, it can be a short distance from getting candidates’ statements to their acceptance speeches.

For more information on member elections, contact us. We’ve got lots of handy tips to share!