How can modern technology help your election process?
Member organization elections have come a long way in the last 20 years. Paper ballots are still popular, but over the years organizations have added phone and online voting options.
With technology seemingly evolving at the speed of light, it’s beneficial for member organizations to utilize the latest election tech. Why?
More voting options give members a convenient way to cast their ballots, member organizations increase their election participation and organizations benefit from an increase in member engagement.
Here are five technology upgrades to consider for your next election:
Embedded login links
When organizations offer an online voting option, the top issue is potential voters misplacing their user name and/or password information.
You can eliminate this issue with embedded auto login links right in the election invitation email and any reminder emails!
Users simply click the link, are automatically authenticated and allowed into the online voting system to cast their secure ballot.
People respond better to visual data and Geo-spatial mapping transforms your member election data into interactive graphics so you gain an immediate understanding of voting trends.
Staff and volunteers can spot new opportunities, identify areas of voter strengths and weaknesses and quickly garner an in-depth understanding and analysis of what happens during your elections.
When it comes to getting members to cast their ballots, the key is to make it as easy and convenient as possible.
By utilizing custom QR codes, voters can simply scan the code (printed on personalized election materials) with their mobile device and quickly log in to their secure online ballots. And your organization gets credit for offering a quick and simple way for your members to vote!
As we mentioned before, “I forgot my login information,” is the most repeated phrase member organizations hear during their elections – just another barrier to voting.
Single sign-on technology turns your organization’s website into an online election portal and securely authenticates eligible voters right then and there.
No more forgotten passwords and increased traffic to your website – that makes single sign-on a powerful solution that works for you.
When members don’t receive an election reminder, they’re much less likely to vote. Members receiving at least three election reminders are nearly twice as likely to cast their ballots.
Letters, postcards, emails and online reminders, when well-timed and skillfully crafted, are a proven way to boost voter turnout. If this sounds like a lot of work, it can be if you’re not taking advantage of technology to schedule, deploy, track and report the results. Let technology take this task of your plate.
Technology, when it’s tested and expertly used, can increase voter participation by providing members quick, easy, convenient and secure options to cast their ballots.
Interested in deploying any of these technologies in your next election? Wondering how to make election technology work for you? Contact us any time, we’re here to help!