Single Sign-On (SSO) for Your Association – What Does it Mean?

2 minutes to read

What is Single Sign-On?

Single Sign-On (SSO) is a way to simplify voting for your members, putting the ballot in a place they are most familiar with: your website. If you are looking for a way to increase response rates, putting your election in a convenient location can pay great dividends. Members already know how to log into your website and won’t have to save or create an additional username and password, which can save time and frustration.

Who would use it to vote?

  • Any member who is familiar with your website would be a prime candidate to vote with SSO. If you utilize your site for things like paying bills, checking statements or hosting forums or listservs, then anyone who logs into the site can be prompted to vote in your election.

What are some benefits?

Simplifies voting
  • Members don’t need to remember another password or even find the URL or reminder email for the voting site. This simplifies matters for not only the voters, but administrators as well – with less steps for a member to complete in order to vote, help desk and support requests are bound to decrease.
Everything in one place
  • People prefer to have everything available to them at once; the less navigation needed, the better! Utilizing SSO voting can be not only a convenient solution, but also a tool to promote your election. Letting your members know that they can cast their ballot with just a few clicks can help you get voter response rates to really take off.
Members trust the voting location
  • Your members trust you, and trust what they are familiar with. When including SSO, you get the best of both worlds: an unbiased third-party to host and tabulate ballots, but also the positive feelings your members hold for your association. Especially with less tech-savvy members, seeing the voting button directly on your website can bring comfort in knowing they’re casting the ballot in the right place.