Call-to-Action (CTA)

A smartphone displays a notification at 9:02, from SBS, prompting the user to vote in the ABC Election with a clickable link and an orange arrow pointing to the link labeled CTA.

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Last Updated on February 18, 2026 by Hannah Seeley

In voting, a call to action (CTA) is a clear message that prompts voters to take action. CTAs appear in emails, text messages, website banners, and printed materials, using language like “Vote Now,” “Make Your Voice Heard,” or “Submit Your Ballot Today.” Strong CTAs increase engagement by cutting through noise and telling members exactly what to do next.