When it comes to planning your election, a key goal is to ensure that the tabulation process is handled in a fair and transparent manner.
Transparency is a key factor for supporting a credible election. A transparent election process is one in which each step is open to scrutiny by members and staff. Providing transparency in an election establishes trust and confidence in the process, as voters have a means to verify the results are an accurate reflection of the will of the members.
Members want to fully participate in your democratic process with the comfort of knowing that the election is being managed in a transparent and secure manner. What are some ways that your organization can promote this?
Providing members with the ability to vote
Making your election transparent should start with a comprehensive list of all your eligible voting members. An accurate voter list is beneficial when validating that eligible voters are aware of how to vote, as well as communicating where to cast a ballot and when they can expect to receive the results.
Whether you’re using paper, online or hybrid voting methods, providing your members with election reminders can raise awareness of your upcoming election. Reminders are more effective when they’re also promoted across multiple social media accounts like Twitter, Facebook and Instagram. These allow you to increase your voter participation rate and back up your organization if members claim they weren’t provided the proper notifications for an election.
Members should expect clear instructions on what type of voting method you’ll be using. Communicate to your members when they should expect their ballot to arrive or receive the login information, who will be tabulating the ballots and when you plan to reveal the results to members.
Security and transparency go hand-in-hand during your election process. When an organization can show members how their votes will be tabulated in a secure manner, they’ll feel more inclined to participate.
Without top-notch security practices in place, it’s easy for members to question the validity of your elections outcome when you can’t ensure that ballots are being tabulated correctly.
If your organization has run into issues of election transparency in the past, one great option you have is to work with a third-party election management company. Third party vendors are able to securely administer your election to members with an unbiased perspective that will let your members know their votes are properly tabulated and secured.
Contact us to learn more about how SBS can help you achieve a more transparent election or call our toll-free number at 1-800-974-8099.